Expos for conferences and events can sometimes be treated as the poorer sister to the main event, and that’s understandable when working to a streamlined budget. But with careful planning, Shoot the Moon can help you grow your expo, transforming it over time like a Cinderella story. One such case study is the annual Colcam expo stand, which has gradually grown each year into another Shoot the Moon success story. In 2012 Colcam took a small stand approx. 3×3, in 2016, Colcam was awarded Best Medium Stand and in 2017 Colcam took a 14×14 stand in the premium location and produced trade results that eclipsed all other years. Shoot the Moon has worked with Colcam each year with a growth mindset on how to engage its audience in the best way possible within the resources available. In 2017, we created multiple rooms simulating a small house, each with its own story of product & experience. It took 4 days to build, light & merchandise & only 4 hours to pack down! Just imagine what Shoot the Moon can do with your next expo – let’s start a conversation today.