Toyota Camry Hyrbid Line-Off Ceremony
Every new model manufactured by the plant was celebrated by a line-off ceremony at the Altona Manufacturing Plant, incorporating a car reveal and ribbon cutting ceremony.
Our unique concept brought together the seven manufacturing teams or “shops”, who each wheeled in a representative part. A giant LED wall depicted each part - animated meticulously in 3D before dropping into a huge LED cylinder that pulsed and sparked, like an enormous melting pot.
As the energy and anticipation grew, and after each part was added in turn, Japanese drummers heralded the rise of the cylinder to reveal the new vehicle to an audience of 1500.
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